iCareTools™ by Element115.net will help you to develop a social media strategy that enables your organization to focus on the following:

• Word of mouth marketing
• Manage the voice of your brand
• User opinions on your brand

iCareTools™ provides a technology infrastructure that enables social conversations, in the form of Comments, Ratings, Threaded Discussion, Ask an Expert, Ask & Answer, Tell Your Story and Relevant Content. These conversations bring your brand, website and content to life by giving your customers a voice and creating a social community.

iCareTools™ can enhance your social media efforts, by creating a real relationship among your website visitors. By providing a perspective and opinion that is separate from your corporate branding message, these conversations add value and credibility to your organization.

In addition to creating an online community and building relationships among your visitors, it also can increase your visibility over your competitors by improving search engine rankings, with fresh content constantly being posted.

Connect With Your Audience through Conversations

Encourage conversations that usually happen off your site happen on your site, where you can hear them and participate. Seek out conversations typically taking place on Twitter, FriendFeed, Digg, and YouTube, then display them with your comments.

Let Commenters Choose Their Identity

iCareTools™ lets your visitors choose their identity, either as an Anomously User, Registered Logged-in User or via Facebook Connect.

Experience Real-time Conversations

Bring lively, real-time conversations to your pages with real-time posting and updating. With rich interactive features such as threaded replies, commenting and ratings, these conversations never dull.

Spread the Chatter

Allow your commenters to easily spread the discussion all across social media platforms, whie driving new traffic back to your site. Every time someone leaves a comment, they can share the conversation with friends and followers. Observe how quickly and effectively word travels across Facebook Newsfeed and Twitter stream!

The Very Best Application

Generic content management systems just aren't built for handling conversations effectively. Our streamlined applications were designed for just that. Features such as multi-site moderation and multiple moderators make iCareTools™ the most efficient application for managing a rapidly growing community.

Comments Don't Hurt

As valuable as comments and conversations on your site can be, managing them can be difficult. iCareTools™ lets you enjoy the benefits without having to constantly monitor your site. We use our own proprietary anti-spam tool that was built and trained to handle the junk some people (or robots) try to call comments. The iCareTools™ Management Interface features cutting-edge technology that helps you automatically recognize offensive posts and keep the conversations real and under control.

Learn About Your Audience

iCareTools™ encourages the site moderator to verify profiles Ñ ensuring real conversations made by real people.

Implementation of iCareTools™ applications is easy and deployment to your site is quick, with full integration with E115 Fatwire Content Server or your existing content management system. Even without a CMS, you can still implement iCareTools™ applications on your site.

As part of the implementation, iCareTools™ can be monitored by somebody within your organization in a Management Interface or E115 can provide content monitoring and management services.